Friday 7 August 2009

Starbucks eyes Czech Republic, Poland

Starbucks Corp. plans to at least double the number of outlets in the Czech Republic and Poland in five years as those countries recover from the economic slowdown.

“The market is still fresh and not crowded as in Western Europe,” Vladan Armus, the company’s brand president for Central and Eastern Europe, said Tuesday in an interview at a Prague Starbucks. “We can probably expand rapidly in the region for the next 10 years.”

Coffee chains are looking for opportunities in Central and Eastern Europe and Brazil as the economic crisis stalls growth in developed markets.

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